November 29th, 2006

artsy

FASHION -- If 0 is the new 6, what's 00?

Source
MEGAN SCOTT talks about the new subzero sizing.

Published Wednesday, November 15, 2006
By MEGAN SCOTT

OK ladies -- let's admit it. We get excited when we can wear a smaller size, especially when we have gained 10 pounds.

The fashion industry gets a kick out of appealing to our wish to be thin -- changing the size on the label without actually changing the size. We're on to them.

But how far are designers going to take this vanity sizing? Banana Republic has a size "00." And designer Nicole Miller is introducing a "Subzero" size for women with 23 1/2-inch waists.

Collapse )