May 5th, 2007

abbey pink

(no subject)

This is particularly relevant to users in Australia, but it would be interesting to hear from other users whether there are initiatives where you live that reflect industry having a greater awareness & concern for eating disorders & the issues that surround them.

Sportsgirl ( is an Australia-wide fashion store for teenage girls & young adults. Recently they have partnered themselves with The Butterfly Foundation which focuses on prevention & early intervention of eating disorders in adolescents. I've been browsing their website & this ( was of particular interest. I'm impressed at the level Sportsgirl are going to to ensure that they are not perpetuating eating disorders, & are in fact taking great steps to be positive role models.

Does anyone know of any other stores/labels, in Australia or overseas, who have taken the initiative to bring eating disorders into the open & communicate their support of healthy girls?
Does their stance on this influence the likelihood of you buying their clothes/products?
How effective do you think their campaign is?