ana_vampirate (ana_vampirate) wrote in ed_ucate,

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When the makers of Dove created the Real Women Have Real Curves campaign, they shot everyday women in their undies to tout realistic body images -- curves and all. Is it a sign of changing times? Or a simple marketing ploy to stir up a bit of controversy? Take our poll or watch a clip. Fuller Figures in Fashion Instead of svelte runway models, the women of the Dove ads range from size 6 to 12. According to government statistics, the average American woman stands 5'4" and weighs 150 pounds. From CoverGirl Queen Latifah to changing attitudes at teen magazines, media may be adjusting its approach to target savvy female consumers looking for attainable images of weight and beauty. The real-sizes trend has also raised the question, "what is fit?" Nike flaunts thunder thighs and curvy bottoms in its latest campaign, and on VH1's 'Celebrity Fit Club,' plus-size model Toccara says she loves her curves, and believes at size 14 she's "in shape." A recent study may support her claim. Researchers found that people who were moderately overweight actually had a lower risk of death than people of normal-weight. It may be a matter of how you feel, more than how you look. As Dove model Gina Crisanti told People Magazine, "I'm making the most of what I've got. This is how my body looks when it's healthy."

Is this really a change of trend or is it simply the mass media attempting to change their "views" due to the fact that they can't stop people (Americans especially) from being so large?


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