Sportsgirl (www.sportsgirl.com.au) is an Australia-wide fashion store for teenage girls & young adults. Recently they have partnered themselves with The Butterfly Foundation which focuses on prevention & early intervention of eating disorders in adolescents. I've been browsing their website & this (http://www.sportsgirl.com.au/2007/04apr/community/statementofcommitment.pdf) was of particular interest. I'm impressed at the level Sportsgirl are going to to ensure that they are not perpetuating eating disorders, & are in fact taking great steps to be positive role models.
Does anyone know of any other stores/labels, in Australia or overseas, who have taken the initiative to bring eating disorders into the open & communicate their support of healthy girls?
Does their stance on this influence the likelihood of you buying their clothes/products?
How effective do you think their campaign is?